Buy from responsible brands

Why

Buying from responsible brands means you are supporting their commitment to long term environmental and social responsibility.

Responsible brands aim to protect ecosystems and preserve natural resources for the future by working with natural or recycled materials, whilst designing out waste from their business models.

Responsible brands work towards achieving a fully transparent supply chain so that they can build honesty between consumers and their production, manufacturing, retail and waste operations.

How

Read the garment swing-tag and:

Buy from brands that use natural fibres, including organic linen, organic hemp, organic cotton or sustainable wool.

Buy from brands that use recycled fibres, including recycled wool, recycled cotton, recycled polyester or recycled nylon.

Buy from brands that use innovative fibres, including TENCEL™ Lyocell, TENCEL™ Modal or Sustainable Viscose (ENKA®, Eastman Naia™, ECOVERO™).

Avoid synthetic fibres including acrylic, elastane (spandex or lycra), nylon or polyester (PET).

Buy from brands that use natural dyes, not toxic dyes.

In the UK look for brands with textile certification labels;

Fibre Standards

Global Organic Textile Standard (GOTS)
Better Cotton Initiative (BCI)
Responsible Wool Standard (RWS)
Responsible Down Standard (RDS)
Responsible Mohair Standard (RMS)
Responsible Alpaca Standard (RAS)
Leather Working Group (LWG)

Chemical Control Standards

Soil Association Certification Ltd (GB-ORG-05, GB-BIO-142 | OEKO-TEX 100

Animal and Land Conservation Standards

Forest Stewardship Council (FSC)
PETA-Approved Vegan
PETA Cruelty-Free
(TENCEL and MODAL, which are innovative fibres, are made from FSC certified eucalyptus and bamboo and are sold in H&M)

Circular Standard

Cradle2Cradle (C2C)
Global Recycled Standard (GRS)
Certified B Corp

Spread the word

In order to keep warming below 1.5C we need to halve emissions by
2030. Share this action and help play a part in reversing climate change.