About us

101 Ways was inspired first by an absolute conviction that what matters most is that we are conscious of the results of our actions and that each one of us can, through a multitude of micro-actions, make a difference.

Secondly, it was the realisation that those who did want to do something often didn’t know what, why or where to start. Hopefully this will help.

We do not publish advertisements or sponsorship and we are free to the user. The recommendations we provide are without financial benefit to 101.

The research and writing of the majority of the site has been done by Tina Ateljevic and Bela Rofe.

The 101 Ways website has been created by Christian Jaroljmek of wbldigital.io

Alice Taylor embellished the site with her wonderful illustrations and gave inspiring design insight to Christian.

Ollie Burch, Sarah Morris, Tara Fischer and the Devereux siblings have all rendered invaluable advice pro bono.

101 is led by its founder Robert Devereux who takes full responsibility for errors, dubious opinions and inaccuracies.

Explore actions

Use a green energy supplier

40% of the UK’s emissions come from household energy

Refuse single-use plastic

Single-use plastics are made from fossil fuels and can take up to 1000 years to decompose

Reduce dairy consumption

Cattle milk is amongst the highest two emitters of GHGs in livestock commodities

Measure your carbon footprint

An essential first step to action

Insulate your home

You will reduce the amount of energy you use by a significant amount

Grow your own food and plants

It will improve your mental and physical health

Green your pet

The average carbon footprint of your dog is twice that of a 4x4 car

Fly less or not at all

In 2019 global air travel generated to 915 million tonnes of CO2

Eat seasonally

Focusing your diet on seasonal produce is better for the environment

Eat less meat

Animal agriculture is the single biggest cause of deforestation globally

Don't buy uncertified cotton products

Farming cotton unsustainably is one of the most environmentally damaging things that we do

Do your laundry sustainably

90% of the energy used for washing clothes goes to heating the water

Choose an ethical bank

Your choice of bank makes a significant difference to your carbon footprint

Buy second-hand clothing

The fast fashion industry is the second most polluting industry on Earth

Buy organic food

Growing food organically improves soil health which is fundamental to everything that we grow and eat

Buy from responsible brands

Responsible brands aim to protect ecosystems and preserve natural resources

Buy certified products

Product certifications prove that a company has conformed to a set of recognised industry standards

Be an eco driver

Driving cars is one of the major sources of your carbon emissions

Avoid palm oil

Palm oil production causes deforestation, loss of biodiversity and displacement of indigenous peoples

Avoid food waste

If we stopped wasting food altogether, we’d eliminate 6% of our total emissions

Adopt a plant-based diet

Adopting a plant-based diet is probably the most effective way you can reduce your carbon footprint